LJP
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I'M
LUKE PARKINSON.
CONTENT, SOCIAL MEDIA &
SPORTS JOURNALISM
THANKS FOR STOPPING BY MY OWN LITTLE HUB.
YOU'LL FIND HIGHLIGHTS OF MY WORK FROM VIDEO TO WRITTEN STUFF.
IF YOU WANT TO HEAR ABOUT ANYTHING ELSE, JUST GIVE ME A SHOUT.
PORTFOLIO
EXAMPLES OF MY LATEST WORK
Experience
2021-Present
UK Tote Group
Content & Social Media Manager
Manage the Tote's content and social media strategy, from everyday posting to documentary making and filming. Also manage the relationship with our team of horse racing and betting ambassadors.
2021
The Jockey Club
Marketing Executive
Led on the marketing for Carlisle, Cheltenham and Warwick Racecourses. Including social media, website content, CRM and out of home advertising.
2017-2018
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ActiveWin Media
Copywriter & Social Media Assistant
Wrote copy for several different brands in the gambling and gaming sector, including Betfred, Totesport and Foxy Casino. I also manage the social media accounts for the ActiveWins affiliate program.
2017-2021
ActiveWin Media
Digital Content Manager
Managed a team of five content and SEO executives who write copy for several different brands in the gambling and gaming sector, including Betfred, Totesport and Foxy Casino. I also manage the content for a range of clients from medical services to adventure holidays.
2016-2017
Betfred Digital
Copy Manager
In charge of managing a team of three copywriters across the Betfred and Totesport brands. Working to edit their work for mailers, promotional pages and the Betfred Blog.
2014-2016
Betfred Digital
Copywriter
Writing mailer, promotional page and blog copy for Betfred and Totesport. I also worked closely with the social media team in MediaCityUK and was the copy team's representative in the weekly social meeting.
2013-2014
BBC Radio Lancashire
Sports Broadcast Journalist
My initial work was as a broadcast assistant working on the BBC Radio Lancashire sports desk in Blackburn. I then moved on to reading out the sports bulletins and providing full match updates from Fleetwood Town, Chorley FC and AFC Fylde. I also worked on the live coverage of the Nelson Grand Prix and Sir Tom Finney's Funeral.
2010-Present
Gary Parkinson Trust
Social Media Manager
I have developed the whole online presence of the Gary Parkinson Trust including Twitter, Facebook and the creation of the official website. I continue to run the social media today and have helped to raise thousands of pounds for the Gary Parkinson Trust.
2014-2015
BBC 606
Phone Operator
My role involved working from the BBC's offices in MediaCity UK and covering a particular Football League on a Saturday afternoon. I then moved into the studio to divert callers onto the live 606 programme.
2013
Bolton FM
Sports Presenter
My role included creating, edit and presenting the live sports show on a Saturday afternoon from 2-6pm. I regularly interviewed guests from the local football league and former Bolton Wanderers players including John McGinley.
CONTACT
I'm more than happy to have a chat about how my skills could help your business or brand, so feel free to get in touch.
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